The ge/mckinsey matrix is a nine-cell (3 by 3) matrix used to perform business portfolio analysis as a step in the strategic planning process the. The general electric business screen was originally developed to help marketing the ge matrix offers a broad strategy and a loose example would. Notes on strategic management provides some examples of the political, economic, social ge / mckinsey matrix. Figure 3: an example of the ge/mckinsey matrix strengths and weaknesses the ge/mckinsey matrix, as an extension of the bcg framework, shares the aforementioned advantages of the bcg model. The ge-mckinsey matrix is an important tool for managing a product portfolio strategic management insight shows you its value in making investment choices. Bcg and ge analysis on idea cellular for example it has different pricing strategies for postpaid subscribers and prepaid subscribers ge matrix for vodafone. The general electric mckinsey matrix marketing essay the vertical axis of the general electric/mckinsey matrix is industry attractiveness for example, the. Ge matrix defines the general electric matrix which says about the portfolio of the business and the collection of products and business makes the company marketing, assignment help.
The ge matrix follows a similar analysis regarding the bcg matix to better understand how to implement this model, we will provide a simple and basic example. Ge9 final ppt 1 ge nine cell matrix example of ge nine cell matrix 10 about maruti udyog• founded in 1981• products are maruti 800. Essays - largest database of quality sample essays and research papers on ge matrix example of itc ltd. Ge matrix or mckinsey matrix is a strategic tool for portfolio analysis this strategic portfolio analysis tool has been initially developed by ge and mckinsey. Strategic analysis through the general electric/mckinsey the classic and still valid ge/mckinsey matrix stands out among the various alternatives introduced, in. Ge mckinsey matrix examples for product portfolio management nine-box diagram ppt template presentation definition investment strategy flat icons.
Mckinsey / ge matrix author: jim riley last updated: sunday 23 september, 2012 the business portfolio is the collection of businesses and products that make up the company. A tool for calibrating competition using space matrix this is not an example now we discuss about the mckinsey ge matrix when the general electric company. The ge / mckinsey matrix is a business portfolio matrix showing relative business strength and industry attractiveness.
Ge matrix for powerpoint contains all you need to model a mckinsey ge matrix presentation slide this presentation template for microsoft powerpoint contai. A bcg matrix helps organizations figure some consultants advocate the use of the ge/mckinsey matrix templates and examples additional bcg matrix templates.
In this article, we look at 1) what is the ge mckinsey matrix, 2) understanding the matrix, 3) applying the matrix to your business, and 4) some examples what is the ge mckinsey matrix. Competitive profile matrix bcg growth-share matrix ge-mckinsey matrix according to growth-share matrix for example, if we would do the. The ge-mckinsey matrix this approach considers not only the objective factors such as sales, profit, roi for example but also gives weight to the subjectively estimated factors such as.
Download predesigned ge mckinsey matrix powerpoint presentation slides powerpoint templates, ppt slides designs, graphics, and backgrounds at reasonable price. The ge matrix / mckinsey matrix (mkm) is a model to perform a business portfolio analysis on the strategic business units of a corporation a business portfolio is the collection of. Bcg matrix is a business model to help businesses to predict and decide what works and what doesn't work for them ultimately, it's about strategic growth. I would like to understand the bcg and ge matrix in the indian contextso it would be of great help if anyone could explain that with an example of an indian company. Ge nine cell matrix another popular “corporate portfolio analysis” technique is the result of pioneering effort of general electric company along with mckinsey consultants which is known as. This article explains the ge mckinsey matrix in a practical way after reading you will understand the basics of this powerful marketing strategy and product portfolio analysis tool.